Have You Ever Wondered?

I hate spam.

I REALLY hate spam.

Almost as much as I hate cockroaches.

Don’t these people understand?  I am not going to buy Cialis, no matter how many ways you spell them. I am not going to give you my bank account details, no matter how pitiful you make yourself sound. I am not going to go to YOUR site to view pictures of Britney Spears nude, for I already have some of them. And no, I am definitely NOT going to call you regarding a lost amount of money in some bank in Nigeria that strangely only I, out of all the human beings on this earth, have access to.

In fact, I don’t know a single person who would. Really now, how dumb do these spammers think we are?

So, if no one falls for spam, why does it exist?

The problem of course, is that some idiots DO fall for spam.  In some corner of the world, some moron is looking at the words "free viagra" with a sparkle in his eye. These people are rare, but, the beauty of spam is that it’s coverage is huge, and its essentially free. So, if spam reaches the homes and offices of, say, one million people per day, and 1 out of a thousand people fall for it…

So, spam sells. But where spam REALLY comes good is advertising. If you had a pool of a million people reading your email, you don’t just want to settle for selling products to every thousanth person. Why let the other 999 people go to waste? So, what do you do? You cunningly insert the name of your company, or whatever word you want to advertise, into the title of the email. In that way, regardless if the person falls for the email scam or not (the person doesn’t even have to READ the email), he or she will have already registered the title of the email beforehand; most people have to read the title of the email before knowing whether it’s spam or not!

But if you think about it, is that a really good way to advertise your company, or your product? Sure, many people are going to know your company exists, but will they endorse it? Or will they spite your company for filling their mailboxes?

Most likely the latter.

But, who said you had to advertise YOUR company? Why don’t you, cunningly, advertise your competitor’s company…??